Social Media for Small Businesses
Scroll-stopping content, consistent posting, real growth. So you can focus on running your business.
Most local businesses know they need social media. They just don't have the time to do it well.
Posting randomly with no plan, no consistency, and no idea what's working.
An inactive or patchy profile sends the wrong signal to potential customers.
Hours spent on content that gets a handful of likes, and zero enquiries.
People don't search for a local business on Google anymore. They open social media, search a hashtag, scroll short-form video and decide in seconds whether you're worth their time.
Your profile is your first impression. Your grid is your shop window. Show up badly, or not at all, and they'll move straight on to someone who does.
See How I Can Helpof people now use social media as their primary search tool, more than Google for local discoveries
is all it takes for someone to judge your brand from your profile and decide whether to follow, enquire, or leave
more likely, businesses with active, consistent social media are twice as likely to generate inbound enquiries
Old way of being found
How people find you now
A cohesive, planned feed builds trust instantly. A messy one loses people in seconds.
Inconsistent colours, no clear theme, no captions. Visitors leave without engaging.
Consistent brand colours, planned content mix, clear captions. Followers become customers.
Every engagement starts with a free discovery call. I'll work out exactly what your business needs before anything is agreed.
My core ongoing service. I handle everything so you don't have to.
Strategy, content, scheduling, engagement and analytics. All of it, every week, across your platforms. Your business shows up consistently online and your community grows whilst you get on with running it.
Packages are built around your business after your free discovery call. Pricing on request.
Book a Discovery CallI create, capture and edit content that feels like you. Not generic. Not copy-paste.
Content Shoot
I come to you. With sessions starting from two hours, I capture photo and video content built to keep your feed going for months. Raw footage and edited assets included.
Graphic Design & Branded Assets
On-brand graphics, carousels, story templates and highlight covers. Everything your feed needs to look like it means it.
The plan, without the ongoing management. For businesses ready to take the wheel themselves.
Full Social Media Strategy
A bespoke strategy built around your business, your audience and your goals. The foundation for everything that follows.
One-Off Coaching Call
One focused session. I answer your questions and give you a clear direction you can act on straight away.
Social Media Audit
A proper look at where you're at. What's working, what isn't, and what to fix first.
Not sure which is right for you? Book a free discovery call.
I chat about your business, goals, and what you want social media to do for you. No pressure, no obligation.
As soon as you sign up, I send over your welcome pack, contract, and invoice, and I book a dedicated strategy call. Within your first week, I build a bespoke strategy deck and a full month's content calendar — so I'm fully aligned before a single post goes out.
You review the strategy deck and content calendar. Once you're happy and give the green light, content creation begins. Posting doesn't start until everything is approved.
Scroll-stopping graphics, on-brand captions, and a consistent aesthetic — all built around the approved strategy.
You review the month's content before anything goes live. Your brand, your voice. I just do the heavy lifting.
Content is scheduled and published. I manage your community — DMs, comments, stories, reposts — and send a monthly report so I keep refining and growing.
Your first month is my onboarding month — you'll receive a welcome pack, contract, invoice, strategy call, strategy deck, and a full content calendar. That calendar covers 30 days of posts from your go-live date, which means it naturally runs a couple of weeks into the next calendar month. You always get every post you've paid for, and it keeps me working ahead so your next month is ready before you need it.
I started Serrano Social Co. because I kept seeing brilliant local businesses get overlooked online, not because they weren't good at what they do, but because they didn't have time to show it.
I'm a social media manager specialising in small, independent businesses. I create content that feels like you, not generic, not copy-paste, not "more of the same."
Never posted before, or been winging it for years? Either way, I'll get you showing up consistently, professionally, and in a way that actually gets results.
Let's TalkThe accounts that actually grow aren't chasing trends. They show up, week after week, with content their audience can count on.
Read more InstagramFrom posting at the wrong time to ignoring the caption. These are the mistakes I see most often, and they're all easy fixes.
Read more CommunityYou don't need to spend money on ads to grow. These organic community strategies are what actually move the needle for small, local businesses.
Read moreBook a free, no-obligation discovery call and let's talk about your business.
Fill in the form or drop me a DM on social media
I'll book a free 30-minute discovery call
I'll put together a tailored proposal just for your business